Privacy Policy

1. Introduction

Prakriti Gold is committed to protecting the privacy of customers and visitors who use our website prakritigold.com or contact us regarding our products and services.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and when it may be shared with third parties.

By using our website, placing an order, submitting an enquiry, or contacting us, you agree to the practices described in this Privacy Policy.

2. Who We Are

3. Information We Collect

3.1 Information You Provide Directly

When you place an order, contact us, submit an enquiry, or communicate with us, we may collect:

• Your full name
• Phone number
• Email address
• Billing address
• Shipping or delivery address
• Order and product details
• Payment or transaction information
• Information provided through contact or enquiry forms
• Customer feedback or reviews
• Any other information you voluntarily provide to us

We only request information that is reasonably necessary to provide our products and services, process orders, communicate with customers, and operate our business.

3.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of your visit
• Time spent on different pages
• Referring website or source
• General website usage information

This information helps us understand how visitors use our website and improve its performance and functionality.

3.3 Information from Third-Party Platforms

If you contact Prakriti Gold through a third-party platform, social media channel, messaging service, payment service, or other external platform, we may receive the information you choose to share through that platform.

The use of your information by those third-party platforms is also governed by their respective privacy policies.

4. How We Use Your Information

We use the information we collect for purposes such as:

• To process and fulfil orders — confirm your order, prepare products, arrange delivery, and provide order updates.
• To communicate with you — respond to enquiries, questions, requests, and customer support messages.
• To process payments — facilitate payment and maintain transaction records.
• To arrange delivery — provide relevant customer and delivery information to logistics or courier partners.
• To improve our website — understand how visitors use our website and improve its content, functionality, and performance.
• To provide product information — share information about products, availability, or services you have requested.
• To send marketing communications — where permitted and where you have provided the required consent.
• To prevent fraud and misuse — protect our website, customers, transactions, and business from unauthorised or fraudulent activity.
• To maintain business records — keep records relating to orders, payments, customer communications, and transactions.
• To comply with legal requirements — meet applicable tax, accounting, consumer protection, regulatory, and other legal obligations.
• To resolve disputes — use relevant order and communication records when necessary to address complaints or disputes.

We do not sell or rent your personal information to third parties.

5. Order and Payment Information

When you place an order through our website, we may collect information necessary to process and fulfil that order.

This may include your name, phone number, email address, billing details, shipping address, order details, and transaction information.

Payments may be processed through third-party payment gateways or financial service providers.

Prakriti Gold does not intentionally store complete debit card, credit card, CVV, or other sensitive payment credentials on its own systems. Such information is handled by the relevant payment service provider according to its own security and privacy practices.

6. WhatsApp and Other Communication

If you contact Prakriti Gold through WhatsApp, phone, email, or another communication channel:

• We may retain your contact details and communication history for customer service and business purposes.
• We may use your phone number to respond to your enquiry or provide order-related updates.
• We may contact you regarding your order, delivery, product enquiry, or customer support request.
• Promotional messages will be sent only where permitted under applicable law and where the required consent has been obtained.
• You can request to stop receiving promotional communications from us at any time.
• Communications made through third-party platforms such as WhatsApp are also subject to the privacy policies of those platforms.

7. How We Share Your Information

Prakriti Gold does not sell, rent, or trade your personal information.

We may share limited information with third parties only when it is necessary to operate our business or provide services to you.

These parties may include:

• Courier and logistics partners — to deliver your orders. Relevant information may include your name, phone number, and delivery address.
• Payment service providers — to process and verify payments.
• Website and hosting providers — to maintain and operate our website.
• Analytics and technology providers — to understand website usage and improve website performance, where such services are enabled.
• Accountants or professional advisers — where necessary for accounting, taxation, or business compliance.
• Government authorities or law-enforcement agencies — where disclosure is required by applicable law, legal process, or government order.
• Other service providers — where reasonably necessary to provide a service you have requested.

We aim to share only the information reasonably required for the specific purpose.

8. Data Storage & Security

We take reasonable technical and organisational measures to protect the information we collect from unauthorised access, misuse, loss, alteration, or disclosure.

Your information may be stored through our website, hosting systems, business devices, email systems, communication platforms, and service providers used to operate our business.

Although we take reasonable precautions to protect personal information, no internet-based system can be guaranteed to be completely secure.

You should also take reasonable steps to protect your own account, device, and login information where applicable.

9. Cookies

Our website may use cookies and similar technologies to improve your browsing experience and understand website usage.

Cookies may be used to:

• Remember certain preferences
• Keep website functions working properly
• Understand how visitors use our website
• Measure website performance
• Improve website content and functionality
• Analyse marketing or advertising performance, where applicable

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect some features or functionality of the website.

10. Third-Party Links

Our website may contain links to third-party websites, payment services, social media platforms, delivery services, or other external websites.

These third-party websites operate independently and have their own privacy policies and terms of use.

Prakriti Gold is not responsible for the privacy practices, security, content, or policies of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

11. Marketing Communications

Where permitted by applicable law and where you have provided the required consent, we may contact you about:

• New products
• Product availability
• Special offers
• Discounts and promotions
• Brand updates
• Other relevant Prakriti Gold information

You can opt out of promotional communications at any time by contacting us at info@prakritigold.com.

You may also use the unsubscribe option provided in promotional emails, where available.

Even after opting out of marketing communications, you may continue to receive essential service-related communications, such as order confirmations, payment information, delivery updates, or responses to your enquiries.

12. Your Privacy Rights

Subject to applicable law, you may have the right to:

• Access — request information about the personal data we hold about you.
• Correction — request correction of inaccurate or incomplete information.
• Deletion — request deletion of your personal information where legally permitted.
• Withdraw consent — withdraw consent where processing is based on your consent.
• Opt out — request removal from promotional or marketing communications.
• Raise a complaint — contact us if you have concerns about how your personal information is handled.

To exercise these rights, contact us at info@prakritigold.com.

We may need to verify your identity or request additional information before processing certain requests.

Some information may need to be retained where required for legal, tax, accounting, fraud-prevention, or legitimate business purposes.

13. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required by applicable law.

Generally:

• Customer enquiry information may be retained for as long as necessary to respond to and manage the enquiry.
• Order and transaction information may be retained for the period necessary for accounting, taxation, legal, and business record-keeping requirements.
• Customer communication records may be retained when necessary to provide customer support, resolve disputes, or maintain business records.
• Marketing information may be retained until you withdraw your consent or request removal, subject to applicable requirements.

When information is no longer required, we may delete, anonymise, or securely dispose of it.

14. Children’s Privacy

Our website is not intended for children under the age at which they can legally provide consent under applicable law.

We do not knowingly collect personal information from children without appropriate consent from a parent or legal guardian where such consent is required.

If you believe that a child has provided personal information to us without appropriate consent, please contact us at info@prakritigold.com so that we can take appropriate action.

15. Fraud Prevention & Website Security

We may collect and use relevant information to identify and prevent:

• Fraudulent transactions
• Unauthorised access
• Misuse of our website
• Suspicious activities
• Attempts to interfere with our website or services

Where required, information may be shared with payment providers, service providers, government authorities, or law-enforcement agencies for fraud prevention, investigation, or legal compliance.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services, technology, or applicable laws.

Any changes will be published on this page along with an updated Effective Date.

We encourage you to review this Privacy Policy periodically.

Your continued use of the website after an updated Privacy Policy is published will be subject to the revised policy.

17. Grievance / Privacy Complaints

If you have a concern, complaint, or request regarding the collection or use of your personal information, please contact us using the details below.

We will make reasonable efforts to review and respond to privacy-related complaints within a reasonable period and in accordance with applicable law.

18. Contact Us

For any privacy-related questions, requests, complaints, or concerns, you can contact:

We value your privacy and are committed to handling your personal information responsibly.

This Privacy Policy is effective as of September 8, 2026.